American and Sabre move to their neutral corners

They’ve been battling it out for months.  American blames Sabre, the globe’s largest ticketing system, for burying them in search results sent out to travel agencies worldwide.  Sabre in turn is angry with American over how they distribute their fares and schedule via the system.  This is shaping up to be a war of giants folks.  So big in fact that a Texas judge has intervened and called a “truce” between the two companies until June, 2011.  This may stave off the inevitable, but not for long.  American has been working hard this Winter to re-take control of it’s ticketing and move customers back to purchasing via their own website.  I don’t think we’ve seen the end of this one yet.

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