Really? Three?

I received my October issue of In Style magazine yesterday. In typical Fall fashion it was thick as a catalog and bursting with advertisements. One thing did surprise me though. I opened the cover and discovered...another cover and under that, yup another cover. That's 3 covers all featuring Katherine Heigl. Now I get the concept of multiple covers. However, in most cases you'll see the same magazine issue with different covers, not one issue with three covers inside. No slight to Katherine Heigl. I mean, she just won an Emmy and she's steadfastly stood by her friend T.R. Knight. But I'm asking myself, isn't three a little much?